Manolo's Food Blog Manolo Loves the Food!

June 3, 2010

M&M, I want your pretzel inside me

Filed under: candy,Chocolate,Dessert,New Product — Katie R. @ 10:00 am

While walking in Midtown Manhattan yesterday, I stumbled upon this…

A behemoth M&M, plopped down in the middle of Herald Square to promote the new pretzel M&Ms that are slowly making their presence felt on bodega shelves and check out lines around the country. With what is apparently the most ambitious launch of an M&M product in a decade, parent company Mars is hoping the crunchy little devils will be big. Way bigger than even the bright orange monstrosity parked on 34th and 6th Wednesday morning. Perhaps even bigger than the American Idol concert that I learned was part of the festivities  (you didn’t think the cops would block off traffic just for a float sized candy coated chocolate did you? Okay, I did for a moment. It was after all, very large.)

Sadly, I couldn’t stick around for the show, but it left quite an impression, so on my way home this evening I picked up these…

I am perhaps the target audience for these new candy covered buddies. In fact, it is within the realm of possibility that some observant Mars executive actually developed the idea for the confection while watching me partake in one of my favorite snacks — a couple of Rold Gold pretzel sticks and a couple of plain M&Ms, all popped into the mouth at once, therein creating a perfect harmony of salty and sweet, crunchy and smooth. I will continue to await my royalty check.

I do love pretzels with or without chocolate. In fact, I have a lot in common with the concerned looking M&M whose mug appears on the wrapper of this new edition…

On any given day, a doctor doing an x-ray of my belly would find that, I too, have a pretzel inside me (and probably some M&Ms as well.)

These new pretzel M&Ms are bigger than both plain and peanut, and as such a disappointingly low number come in each bag (which in part explains why the packet’s contents contain only 150 calories.)

Aside from the quantity problem that results from the larger size, the girth of the candies allows them to pack the necessary pretzely-punch. They have just the right balance of sweet, chocolate, and salt.

Looks like a malted milk ball but without the cloying sweetness. A very delicious dessert indeed. I am going to go have another right now. My insides are calling out for that sweet salty pretzel love.

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